Final Project Corporate Identity

My letterhead had a lot of changing around to it. Because my logo looks better on a white background, I found that there was a lot of negative space that I needed to work with for my logo. Because of this I felt as though I needed to add more, such as the beige border on the bottom and then the diamonds at the top. I incorporated the diamonds into the letterhead because it reflected the real diamonds that the company will sell! I included the website, address, and telephone number on the bottom of the letterhead, the three most important components of a company. 

This is the final business card for "The High Society." My creative process had a lot of alterations, and after finally picking some sort of creative letterhead, I thought I should make my overall components of my business more balanced. For example, I added the diamond border from the letterhead onto my business card, something it lacked when I first made it. I also made my business card be vertical on the front then horizontal on the back, something I feel is more unique than other business cards. Because of this, the crown on the front fit more evenly on the overall card, but I did have some problems with spacing on the front because of the negative space. By moving things around, however, I think I captured the negative space better in the end! I am overall very happy with the way the card came out.

My brochure was difficult to work with because I could not find a lot of images that had monograms since they are more of a "new" thing and becoming increasingly popular as the days go on. I thought it would be relevant to make my overall company something that is popular in today's society because it would take the interest of others and classmates more so. I took basic jewelry images off of stock photo websites and acted as if they were something that my company could make or incorporate monograms into. I also added either the crown logo or diamond logo onto almost every page of the brochure (minus a few) so the company would hopefully stick in the customers head.