Corporate Identity Questionaire

1)   What is your business?

My business is a custom jewelry company.

2)   Describe your business in one sentence

My jewelry company is completely customizable, specializing in giving the consumer everything and anything they desire.

3)   Who is your target audience?

The target audience is for females of all ages. Since the jewelry is all real, it can get pricy. The more customization that is added, the higher the price will be.

4)   Who are your competitors?

Any jewelry companies (Kay, Tiffany's,Cartier, etc.). Ones in particular that specialize with monograms.

5)   What makes them better/worse than your product/service?

What may make my product better than other jewelry companies is that it's all based on the consumer. Although there are set designs/products you can choose from, you can also design a customized piece of jewelry from scratch. Consumers can also do this online that gives them a preview of what exactly their finished product will look like.

6)   Do you currently have an identity?  (This is more for companies that are already established and you’re just revamping the logo/corporate identity.  If you have a new company or product, skip this question.

      Not currently established.

7)   (If your answer to #6 is no, skip this question)  What do you like about it and what don’t you like about it?

These following questions might seem silly, but their purpose is to help generate ideas.

1)   How do you want your image to be seen in two years?

In two years I want the company's image to be seen as an elite jewelry company that gives off a taste and vibe of higher class products that last a lifetime. I want this company to sky rocket in those who want to be able to represent themselves and their desires through this jewelry.

2)   If your company was an animal, what animal would it be and why?

My company would be a white lion. This animal is recorded as one of the most expensive animals around the world according to the English News and is also rare, reflects purity/radiance, and beautiful to look at.

3)   If your company/brand was a person, who would it be and why?

My product would be Audrey Hepburn, a film and fashion icon who displayed and reflected elegance and class.

4)   If your company/brand was an object, what would it be?

A crown, making anyone who has it placed upon their heads feel worthy and like a King or Queen. We want the customers of The High Society to feel extremely special when wearing our products.

5)   If your customer was a cartoon character, who would it be?

I had a hard time relating my product to a cartoon character so I had to look up some ideas. I first thought of Hello Kitty, particularly because this character relates to mostly females only and something that this gender is extremely familiar with. Also, I thought of Smurfette, the blonde smurf that is extremely sociable, always dressed to impress in her white heels, and makes heads turn.